Know what’s working and what isn’t
Tracking & Clarity
Marketing only works when you can see what’s happening.
This part of the system is about clarity — not dashboards for the sake of dashboards.
You should know where calls are coming from, what’s driving them, and what needs adjustment.
Why Tracking Matters for Waterproofing
Waterproofing jobs are high-value. One good call can pay for months of marketing.
Without clear tracking, most businesses are left guessing:
Which searches are driving calls
Whether ads are actually working
What to double down on
What to stop wasting money on
Clarity removes guesswork and protects your budget.
