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Turn urgent searches into inbound calls

Capturing High-Intent Waterproofing Searches

When a homeowner has water coming in, they don’t scroll for long.
They search, click, and call.

 

Demand Capture is about showing up for the searches that signal immediate need – then turning that intent into phone calls for your business.

Why Demand Capture Matters in Waterproofing

 

Waterproofing demand is already in your market. The difference is who captures it.

 

Most homeowners search things like:

“basement leak repair near me”

“foundation crack repair”

“waterproofing company [city]”

“wet basement help”

 

If you’re not visible when those searches happen, you’re relying on referrals and luck instead of predictable inbound work.

What Demand Capture Looks Like in Practice

This is centered around Google Search Ads built for calls, not clicks.

 

Typical work includes:

  • Campaign setup focused on call intent

  • Service area and location targeting

  • Keyword targeting based on waterproofing services

  • Ad copy written to match homeowner urgency

  • Budget controls so spend stays predictable

  • Ongoing optimization to cut waste and improve lead quality

 

The goal: consisten inbound calls from people actively looking for help.

The calls are already happening — just not to you.


The 90-day sprint focuses on capturing high-intent searches first, then improving efficiency over time.

HIGH-INTENT SEARCHES

EMERGENCY WATERPROOFING

GOOGLE SEARCH ADS

CALL-FIRST CAMPAIGNS

SERVICE AREA TARGETING

INBOUND CALLS